Dubai: Emirates NBD has launched the Emirates NBD Digital Asset Lab, a platform aimed at accelerating digital asset and financial services innovation in the United Arab Emirates.
The platform aims to establish a strong foundation through collaboration with industry experts to develop innovative ideas in financial services using digital assets and their underlying technologies. The focus of the platform is on digital assets and how underlying technologies can be used to manage customers’ financial services needs in the ever-evolving and dynamic environment of digital assets.
As a front-runner of digital innovation, we are always looking to differentiate ourselves and stay ahead of the curve, especially when it comes to keeping pace with the dynamic digital landscape. The launch of our new Digital Asset Lab further consolidates our position as a digital leader and an innovator in the region’s financial sector.
Mr. Abdulla Qassem, Group Chief Operating Officer, Emirates NBD, shared.
The Digital Asset Lab is expected to enhance efficiency and ensure transparency and security while providing global access to subject matter experts.
Recently, at the Dubai FinTech Summit, the bank signed innovation-focused agreements with professional services firm PwC and digital asset transfer and direct custody technology platform Fireblocks as founding council members.
Mr. Michael Shaulov, CEO and co-founder of Fireblocks, commented that “Fireblocks is thrilled to be a founding council member of Emirates NBD Group’s Digital Assets Lab alongside an illustrious group of leading digital innovators. The announcement marks another significant milestone in the region, creating a springboard for digital asset and financial services innovation and placing Dubai at the precipice of the new digital frontier.”
Mr. Stephen Anderson, PwC Middle East’s Strategy and Markets Leader, remarked that “PwC is proud to partner with Emirates NBD on the Digital Assets Lab to accelerate digital transformation in the region’s financial sector. As a leading advisor in this space, we bring deep expertise, innovative solutions, and strong connections into the fin-tech start-up and scale up ecosystem.”