Dubai, UAE: Emirates Petroleum Company (Emarat) has successfully completed the rebranding of Rajhan Station to “Al Maryah Bank Station” as part of a strategic partnership with Al Maryah Community Bank. This symbolizes the world’s first fuel station to undergo such a naming rights initiative, a forefront move under Emarat’s ambitious “Project Landmark.”
Launched in March 2024, Project Landmark aims to forge innovative collaborations with strategic partners to enhance public spaces. The rebranded station now prominently reveals the new joint visual identities of Emarat and Al Maryah Community Bank, creating a modern and visually striking redesign across the station’s exterior and facilities.
Commenting on the rebranding, Eng. Ali Khalifa Al Shamsi, CEO of Emarat, stated, that, “Today is a significant moment for Emarat as we inaugurate the world’s first naming rights station in collaboration with Al Maryah Community Bank. The Al Maryah Bank Station is more than just a fuel stop; it embodies our vision for a future where corporate collaborations are seamlessly integrated into public spaces.”
Al Shamsi also explained the broader implications of the project, signalling that this is just the beginning. “As we move forward, we are actively seeking additional strategic partners to enhance the project’s economic viability and contribute to business growth models. Our goal is to continue transforming urban landscapes with pioneering projects like these.”
Al Maryah Community Bank CEO, Mohammed Wassim Khayata, echoed the excitement around this partnership. The initiative aligns with their mission to enhance visibility and customer experience across fuel stations. We are particularly excited about the upcoming launch of the Mbank Wallet, a digital wallet service that will allow customers to make contactless payments at Emarat stations, providing a seamless and secure transaction experience.
Khayata also highlighted that this collaboration marks a significant step toward expanding Al Maryah Community Bank’s digital services and attracting new customers through convenient, tech-driven solutions.
The Mbank Wallet is set to revolutionize payment services at Emarat fuel stations. Once launched, customers will be able to refuel and make purchases at station stores by simply scanning a QR code at mobile payment counters, offering a fast, contactless payment option through their smartphones.
This outstanding initiative by Emarat and Al Maryah Community Bank sets a new precedent for a joint venture in the UAE, blending traditional services with cutting-edge digital solutions.
With the unveiling of Al Maryah Bank Station, Emarat is solidifying its role as a leader in innovation and strategic growth, while Al Maryah Community Bank solidifies its status as a forward-thinking digital bank that proceeds to expand its footprint in the UAE
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