Dubai: DXB Live, the integrated event management and experiential agency of the Dubai World Trade Centre (DWTC), has announced that it has completed preparations for the three-day World of Coffee Dubai 2023.
The event is set to welcome more than 1,500 international, regional, and local companies as well as brands, industry professionals, and enthusiasts, from January 11 to 13, 2023.
Organized by DXB Live in collaboration with the Specialty Coffee Association, the exhibition will be held at Za’beel Halls 5 and 6 at the DWTC.
The 2023 edition is expected to bring together the industry’s leaders and experts, including farmers, merchants, brewers, distributors, cafe owners, breweries, hotels, baristas, and coffee enthusiasts from around the world to explore new opportunities in the sector.
The event further aims to build on the success of the 2022 event, which attracted 6,000 trade visitors. In addition, visitors to the World of Coffee Dubai 2023 will be allowed to participate in many unique events and activities, including the Cupping Room, Brew Bar, and Roasters Village.
Apart from workshops and lectures, the event will offer a number of competitions, including the UAE National Barista Championship, the Coffee Design Award, and the Best New Product competition.
Dubai is the first city outside the USA and Europe to host the global event. The strategic location of the emirate and its ability to provide world-class trade-enabling services enable it to connect several coffee-producing nations with fast-growing, high-value consumer markets in the Middle East and Europe.
Countries participating in the exhibition include Brazil, Greece, France, Colombia, Turkey, Switzerland, the Netherlands, Sweden, Spain, Romania, Singapore, Qatar, Panama, Oman, Mexico, Saudi Arabia, South Korea, Jordan, Indonesia, India, Georgia, Denmark, Czech Republic, Bolivia, Belgium, Austria, China, Ukraine, and the United Kingdom.