Abu Dhabi: Abu Dhabi’s Department of Culture and Tourism (DCT) and the Jordan Tourism Board have inked a Memorandum of Understanding (MoU) during the Arabian Travel Market 2023. The collaboration is expected to bolster tourism in both regions and enhance their cultural exchange initiatives.
By signing the MoU, Abu Dhabi’s DCT and the Jordan Tourism Board will join forces to unlock the untapped potential for tourism growth in both regions. The partnership will focus on supporting initiatives that drive tourism and cultural exchange, while also creating more engaging and memorable experiences for visitors.
A groundbreaking partnership has been forged through the signing of the MoU, which was led by Mr. Saleh Mohamed Saleh Al Geziry, Director-General for Tourism at DCT Abu Dhabi, and Dr. Abdalrazzaq Arabiyat, Managing Director of the Jordan Tourism Board. This marks the first-ever collaboration of its kind and is set to bring about exciting developments in the field of tourism and cultural exchange between the two entities.
In a bid to boost tourism and economic cooperation, the MoU signifies a one-year agreement between the DCT Abu Dhabi and the Jordan Tourism Board. The partnership aims to create dual-destination awareness and attract more leisure travellers from key markets through joint efforts on trade and consumer activities. This unique collaboration presents an opportunity for Abu Dhabi to showcase its unparalleled range of offerings to a broader audience, thus establishing a presence in new markets.
Mr. Al Geziry expressed his enthusiasm about the newly-formed partnership, stating that “we are thrilled to have joined forces with the Jordan Tourism Board.” The Director-General added that the collaboration between these two distinct destinations is aimed at enhancing global tourism, fostering economic cooperation, and promoting cultural exchange – benefits that are set to be mutual for both nations.
The MoU outlines a comprehensive framework for the exchange of knowledge and market insights between the two entities, with the ultimate goal of propelling tourism forward. Among the partnership initiatives are joint sales workshops and training, roadshows to enhance partner engagement, cultural exchange programmes such as student exchanges and the loaning of precious cultural artefacts to Abu Dhabi’s Zayed National Museum. Additionally, the sharing of tourism data and best practices will help to bridge gaps and inform investment decisions for both destinations.