Dubai: Popular community supermarket brand Choithrams launches “Double Blessings,” an annual campaign to support UAE Food Bank, the nation’s first food bank, and Dubai Cares, a civil society group formally affiliated with the United Nations Department of Global Communications.
In its second year, the ‘Double Blessings’ Ramadan campaign is expected to bring the community together in Dubai and the Northern Emirates as well as Abu Dhabi and Al Ain in the spirit of giving for four weeks between 20th March 20 to 13th April 2023. Dubai Cares and UAE Food Bank are part of Mohammed bin Rashid Al Maktoum Global Initiatives.
At Choithrams’ retail and online stores as well as on popular delivery will be able to purchase ready-to-eat meals for $2 and boxes of essential rations for $5, to be donated to UAE Food Bank. Additionally, proceeds from the sale will be handed over to Dubai Cares to ensure school meals are provided to hundreds of children in vulnerable communities.
Mr. Abdulla Ahmed Alshehhi, Chief Operating Officer at Dubai Cares, remarked that, “Choithrams has walked with Dubai Cares since its inception, and now with the “Double Blessings” campaign, we write a new chapter in our journey. We call on the UAE community at large, well-known for their benevolence, to give generously and create a positive impact through our programs reaching over 21 million beneficiaries in 60 developing countries.”
Ms. Manal Obaid Yaroof, Head of UAE Food Bank Committee, stated that, “Working alongside our valued partners like Choithrams, we are creating meaningful interactions and positive impact this Ramadan. Every donation is a blessing for the most vulnerable sections of the community.”