Dubai: Brand Dubai, the creative arm of the Government of Dubai Media Office, has inaugurated the 12th edition of the Flag Garden at its permanent site on Jumeirah Beach, Umm Suqeim 2.
The annual initiative forms part of Dubai’s ‘National Month’ celebrations and falls under the #ZayedAndRashid campaign, launched under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council.
This year’s Flag Garden showcases a striking new artistic design inspired by the campaign’s theme, paying tribute to the UAE’s Founding Fathers, the late Sheikh Zayed bin Sultan Al Nahyan and the late Sheikh Rashid bin Saeed Al Maktoum.
Brand Dubai, the creative arm of the Government of Dubai Media Office, has launched the 12th edition of the Flag Garden at its permanent location in Jumeirah Beach, Umm Suqeim 2. Organised as part of the ‘National Month’ campaign celebrations in Dubai, the initiative falls under… pic.twitter.com/lYaZQvczJ3
— Dubai Media Office (@DXBMediaOffice) November 3, 2025
The display features 11,000 UAE flags arranged into monumental portraits of the two leaders across a 60-by-90-meter installation, symbolizing national unity and enduring loyalty to the country’s leadership and founding values.
Shaima Al Suwaidi, Director of Brand Dubai, said that, “The Flag Garden is one of Dubai’s most prominent national events, bringing together art, creativity, and deep national symbolism. It is a space to celebrate the Founding Fathers and the values of unity, loyalty, and belonging that continue to define our nation.”
“With the launch of the #ZayedAndRashid campaign for the second consecutive year, this year’s Flag Garden carries a message of gratitude to our leadership and a tribute to the late Sheikh Zayed bin Sultan Al Nahyan and the late Sheikh Rashid bin Saeed Al Maktoum, who together laid the foundations of a nation that has become a global model for development and sustainability. The event has grown to become one of the key highlights of the ‘National Month’ campaign celebrations in Dubai, reflecting the strong bond between the leadership and the people,” Al Suwaidi added.
The Director noted that entrusting Brand Dubai with overseeing the celebrations of national occasions in Dubai reflects the confidence placed in the creative arm of the Government of Dubai Media Office. She said the team has developed a comprehensive plan for the celebrations and expressed her appreciation to all participating entities supporting the success of the festivities.
Mahra Alyouha, Member of the Organizing Committee of the #ZayedAndRashid campaign, remarked that “Over the past years, the Flag Garden has become a national icon and a prominent tourist attraction, drawing thousands of visitors, citizens, residents, and tourists, who come to experience its visual splendor and patriotic spirit.”
“This year’s edition coincides with the ‘National Month’ campaign celebrations in Dubai, which include the UAE Flag Day on 3 November and the 54th Eid Al Etihad on 2 December. The Flag Garden will welcome visitors from 3 November 2025 until 10 January 2026, offering the public a unique opportunity to share in this national celebration and capture memorable moments using the hashtag #ZayedAndRashid,” Alyouha added.
Launched under the guidance of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the ‘National Month’ campaign, now in its second year is organized by Brand Dubai in collaboration with government, semi-government, and private-sector partners.
The campaign coordinates nationwide celebrations from Flag Day to Eid Al Etihad, honoring the legacy of the Founding Fathers and highlighting Dubai’s festive atmosphere through a diverse program of cultural and community activities.
The Flag Garden and wider celebrations reflect Dubai’s cultural vibrancy and national pride, offering residents and visitors alike a chance to engage with the UAE’s heritage and achievements. Visitors are encouraged to share their moments online using the hashtags #UAEFlagGarden and #ZayedAndRashid.
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