Saudi Arabia: The automobile brand EXEED is getting noticed as the only official auto sponsor of the 10th PR Arabia National Auto Award.
The National Auto Award is a non-profit award which is established in 2012 and launched by PR Arabia, an organization focusing on automobile industry marketing and media communication.
The award is managed by global standards and is supervised by various experts in automotive and mechanical engineering, as well as racing champions. With the successful holding for 9 consecutive years, the National Auto Award has become the most influential industry award in Saudi Arabia.
According to the Head of EXEED brand, sponsoring the National Auto Award for the first time is the embodiment of EXEED’s brand spirit of constantly surpassing itself and daring to explore the unknown. In addition, making a debut at an event like this will attract more people to recognize and understand the brand, EXEED.
EXEED is a luxury brand for the global high-end market with an international team in charge of R&D, design and marketing, as well as on the basis of first-class design and leading technology. EXEED has established a European R&D center in Munich, Germany, and attracted hundreds of designers and engineers who boast first-class qualifications in Europe and rich experience from BMW and Jaguar Land Rover.
The brand has also reached cooperation with American Quantum LLC and top suppliers in Europe and America and thus accumulated rich capabilities in technical platform development and expansion. EXEED is also constantly exploring the boundaries of auto design and manufacturing based on the concept of “Born For More”.
Under the brand spirit of “constant exploration and transcendence” and the global top strategic resources, EXEED took the lead in launching the M3X Mars architecture at the beginning of its establishment, opening the intelligent era of modular vehicle manufacturing. Under this architecture, EXEED has successfully launched three major products, including VX, TXL and LX, which have occupied different consumption levels respectively and accurately satisfied the needs of market segments.
Since its entry into the Saudi market in April this year, EXEED has impressed Saudi users by virtue of its cutting-edge design, luxury quality and leading intelligent technologies. EXEED also continues to strengthen its luxury brand image, and it previously made its debut at the International Falconry Festival through the reassembly, gaining the attention of high-end users.
The sponsorship of the National Automobile Award will help EXEED achieve a new brand height in the Saudi automobile industry.
EXEED, being a new entrant to the global high-end automobile market, inherits the century-long accumulation of the European automobile industry and integrates the latest intelligent technology in China to challenge traditional luxury brands. Furthermore, with the continuous promotion of Saudi Arabia’s market strategy, the company will also satisfy its users by organizing and sponsoring more high-end activities.
EXEED also pays special attention to the UAE market and regards it as an important site in the process of internationalization. In the future, EXEED will also strive to enter the country’s market, offering more options for high-end travel modes for UAE users.