Dubai: In a major partnership announcement, Arab Women Authority and Women Choice have joined hands to support the ‘Social Innovation Incubator (SII) For Women’s Employment’ program in the Middle East and North Africa (MENA) region.
The program aims to create one million job opportunities for women and promote their personal and professional development. Arab Women Authority has pledged to contribute towards the creation of 100,000 jobs out of the total target. This partnership is set to boost the regional economy and foster continuous innovation.
The official signature of the agreement was made between Arab Women Authority presented by its Secretary General Mr. Mohammad Al-Dulaimi, and Ms. Nezha Alaoui, CEO of Women Choice, on April 11th in Dubai International Financial Centre (DIFC), at the one and only Capital Club, the only business club in the UAE and the chosen place of key decision makers and regional leaders to discuss and work on important topics such as women’s employment.
“Capital Club Dubai, based in the United Arab Emirates, is a place for continuous innovation that enables initiatives that create impact. Being in the heart of the Financial Centre, with members who are thought leaders from diverse industries, we are happy to facilitate the launch of the Social Innovation Incubator by Women Choice. This is important work for women employment, that will help towards more gender equity in this region. Our own women in business committee have been actively partnering in the progressive narrative with the private and public sector towards diversity, equity, and inclusion,” stated Mr. Mohamed Karmaoui, General Manager at Capital Club Dubai.
SII was established by Women Choice to provide comprehensive support for women entrepreneurs and create employment opportunities in their chosen fields. The program will also provide tailored mentorship and dedicated training on various topics needed to grow as an entrepreneur and a skilled leader.

Arab Women Authority is an Arab non-governmental organization established in 2000 and has been leading the way in providing women with the resources they need to thrive in their roles. The Women’s Fund for Development is one of the most important pioneering initiatives implemented by the Arab Women’s Authority in order to contribute to alleviating the suffering of women in poor situations and SII comes as a logical next project to invest in.
Women Choice initiative will provide one million employment opportunities for women within five years by empowering female social entrepreneurs across the Arab world and collaborating with key partners will ensure that the program is on track to deliver on its mission.